Integrated customer relationship management (CRM) systems streamline data from various points of contact to form a centralized platform that optimizes workflows for specific processes. Creating a single source of truth by integrating all the CRM tools and technologies used by an organization saves a lot of time and unnecessary cost.

CRM automation is becoming more customer-centric with real estate organizations being the top adopters of the technology, which automates all tasks from reaching out to new prospects till post-sales service.

Real estate CRM integrations not only help reach the right audience but also nurture leads effectively and retain customers. As it forms an interconnected system, it reduces workload and increases productivity. Users can access data from third-party applications and devices on a cloud platform at any time.

Essential CRM Integrations for The Real Estate Industry

A robust end-to-end CRM software solution is the one platform that the sales and marketing team will ever need. The complete solution is connected with all third-party apps, tools, devices or service providers.

It is advisable to evaluate your system periodically to keep up with the current times. When looking to buy a new one or upgrade the current one, be sure to invest in the top 5 real estate CRM integrations listed below.

1. Property Portals

Property portals or property listings websites are an essential source of lead generation for the real estate industry. The high visibility and data it provides, helps elevate efforts toward converting prospective buyers.

The portal integration captures, stores, segregates and analyzes all lead data from various websites. Keeping track of leads across many channels becomes easy and helps personalize the sales experience for the buyer.

2. Social Media Leads

The real estate sales team should be able to easily access leads generated through social media platforms and import them instantly onto the system. With pre-defined templates available for messaging and emailing, the central cloud CRM platform facilitates reaching out at the right time with the right information.

Real estate businesses rely heavily on Facebook, Instagram, Twitter, LinkedIn and other social media sites to run campaigns and generate enquiries. Being an organization that is catering to the current digital-savvy audience, social media integration with real estate CRM is a must.

3. Messaging Services

Integration with messaging services such as WhatsApp and SMS enhance engagement with both prospects and customers. Pre-defined text messages can be sent directly from the system, whether being used to run campaigns or reply to general queries. With dynamic fields for personalization, it becomes easy to stay in touch and create memorable interactions.

Real Estate CRM software can help manage bulk messaging campaigns as well and address queries instantly through live chat, all from a single platform.

4. Calls and Email

IVR and email are probably the most requested CRM integrations in the real estate industry. Inbound and outbound calling coupled with the access to complete lead profiles empower the sales teams with accurate information to personalize communication and get in touch directly through the system, without any delay.

Features such as auto-dialing, call recording, predefined email templates and bulk emails enhances employee productivity and improves the buyers’ experience. Calling and emailing still remain popular ways of connecting with the target audience in the real estate industry and an all-in-one CRM creates a seamless experience for stakeholders involved.

5. Mobile Apps

It gives potential buyers the chance to view information about upcoming projects, channel partners to add new enquiries and the real estate sales team to manage and act upon information in real-time.

The best CRM app for real estate allows users to view newly launched projects, tele calling and salesperson insights, manage enquiries, calculate unit costs and EMI, view unit status, track and view payments and schedules.

These are the perfect additions to boost your engagement, lead generation and marketing efforts. They empower businesses with a wealth of diverse information that is crucial for creating strategies that bring results.

To meet the ever-evolving demands of the industry, a customizable and scalable CRM solution is a necessity for businesses of all sizes. The automation of integrated CRM workflows frees up the real estate sales and marketing team from routine repetitive work and instead allows them to focus more on revenue-generating activities.

Why Invest in an Integrated Real Estate CRM System?

Real estate companies benefit greatly by automating their customer relationship management tasks but to leverage a system with its fullest potential, they need to implement an Integrated Real Estate CRM System. It provides the following benefits:

• Centralized system: Users need to access a single centralized system to manage all their customer relationship needs
• Cost reduction: Eliminates additional costs of maintaining several disparate systems with unique needs
• Quick responses: Being able to respond directly through the system quickens the response time and reduce delay
• High brand recall: Being available to the audience on popular apps and platforms not only makes the brand more accessible but increases recall
• CRM analytics: Accessing data from all touchpoints leads to more accurate analytics and insights
• Single source: Having all follow-ups and communications available on one platform provides a single source of data for all stakeholders
• Eliminate manual work: Eliminates delays arising from manually consolidating data from various sources
• Increased communication: Improves data quality and flow leading to effective communication and collaboration

CRM integration brings a great deal of customization to the software, thus making each system truly unique to its business. If you are looking to get more value out of your real estate CRM, then it is time to evaluate its current integrations.

The realty sector has been witnessing a rise in the adoption of technology since the past few years. To stay competitive, and to rise to international standards, real estate businesses need to fully utilize their CRM software integrations.